Tuesday, May 26, 2009

Levi’s Adopts a Tie-In With a Symbol of the Freedom to Marry

New York Times
May 26, 2009
Levi’s is getting in the spirit of the season by dressing its storefront mannequins in white. In Levi’s-owned stores in New York, Los Angeles, Chicago and San Francisco, that means more than just marking the passing of Memorial Day, the traditional date to begin wearing white: in 20 stores, the mannequins’ white Levi’s jeans and shirts are adorned with White Knots, a symbol of solidarity with the marriage equality movement. [link]

No comments: