TV Ads Aren't the Entire Answer in Maine

The BILERICO Project
October 25, 2009
All the focus on television ads, both in Maine and California, misses the fact that advertising rarely moves more than a tiny fraction of people to change their minds on anything they feel they know well. And if there's one issue that everyone thinks they know about, it's marriage. That's precisely why, when it comes to marriage, ads must be matched with face-to-face conversations with voters. That is exactly what No on 1 campaign is doing, under the leadership of Jesse Connolly. [Link]